R5 IS BACK
THE FIRST CAMPAIGN THAT SOLD A CAR BEFORE ITS REVEAL. AFTER 40 YEARS OF WAITING, RENAULT ANNOUNCES THE NEW R5. WITH SO MUCH EXCITEMENT AROUND THE CAR, WE DECIDED TO START SELLING THE CAR, BEFORE THE REVEAL. HOW? WE HID THE CAR INSIDE THE ICONIC 5 LOGO, AROUND A QR CODE THAT SENT FANS TO THE ORDER WEBSITE. ALLOWING 3904 PEOPLE TO BUY IT, WITHOUT EVEN SEEING IT.
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R5 IS BACK_
AGENCY_ PUBLICIS CONSEIL
CEO & CCO_ MARCO VENTURELLI
CD_ MARCELO VERGARA & GURVAN PRIOUL
LEAD AD_ PIERRE DUMONT
AD & CR_ EDGAR HEUSCH & MORGAN CARRIO
CGI_ BUS GROUP
PRODUCTION_ PRODIGIOUS
CLIENT_ RENAULT
