Renew
Occasions by Renault
Renault has been refurbishing, overhauling, and reselling second-hand vehicles, with theadded benefit of Renault’s guarantees, since 1959.
A heritage that allows the brand to distinguish itself from the pure players who have just arrived on the second-hand market. For Renault, second-hand cars are not a fashion phenomenon, they have been a real investment for over 60 years. In the image of the current transformation, which is at the heart of the Brand’s values,
the Flins factory has been transformed into a “Refactory” in order to offer a new life to Renault second-hand vehicles in the near future. These are all commitments that justify the creation of renew to promote a pioneering spirit and a strategic commitment by the Group to guarantee the best in used cars for the future.
Agency: Publicis Client: Renew (Renault Group) Work: Branding & Art Direction Creative Director: Gurvan Prioul
grid system
Renault Occasions become Renew
and launches a new identity and a new campaign.
The photographer Emir Haveric was entrusted with the creation of colorful prints that perfectly combine the aesthetics of fashion and the automobile to highlight the vehicles and the associated guarantees.
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