RENEW
OCCASIONS PAR RENAULT
RENAULT HAS BEEN REFURBISHING, OVERHAULING, AND RESELLING SECOND-HAND VEHICLES, WITH THEADDED BENEFIT OF RENAULT’S GUARANTEES, SINCE 1959.
A HERITAGE THAT SETS THE BRAND APART FROM NEW SECOND-HAND MARKET PLAYERS. FOR RENAULT, USED CARS ARE NOT A TREND BUT A TRUE COMMITMENT FOR OVER 60 YEARS. REFLECTING THIS SPIRIT OF TRANSFORMATION, THE FLINS FACTORY HAS BECOME THE “REFACTORY,” GIVING RENAULT VEHICLES A SECOND LIFE. THESE COMMITMENTS INSPIRED THE CREATION OF RENEW, EMBODYING RENAULT GROUP’S PIONEERING VISION AND STRATEGIC DEDICATION TO OFFERING THE BEST IN USED CARS.
AGENCY_ PUBLICIS CLIENT_ RENEW (RENAULT GROUP) WORK_ BRANDING & AD CD_ GURVAN PRIOUL



RENAULT OCCASIONS BECOME RENEW
AND LAUNCHES A NEW IDENTITY AND A NEW CAMPAIGN.
THE VISION OF EMIR HAVERIC WAS ENTRUSTED WITH THE CREATION OF COLORFUL PRINTS THAT PERFECTLY COMBINE THE AESTHETICS OF FASHION AND THE AUTOMOBILE TO HIGHLIGHT THE VEHICLES AND THE ASSOCIATED GUARANTEES.


