RENAULT
REBRAND

RENAULT MADE ITS FIRST NOUVELLE VAGUE WITH “VOITURE À VIVRE” IN THE 80’S, BY BEING THE FIRST CAR BRAND THAT DECLARED IT BELONGED TO PEOPLE. IN 3 MONTHS, WE ROSE TO THE CHALLENGE BY REDESIGNING A NEW LOGO, A NEW DESIGN SYSTEM AND A CREATIVE TYPEFACE FOR THE BRAND. THE SPECIFICITIES OF THIS RADICAL DESIGN IS TO REVIVE THE MOST ICONIC SHAPES AND TAKES FURTHER THE FAMILIAR BY PLAYING WITH A KEY FEATURE, A GEOMETRICAL STRIPE WITH AN ANGLE OF 28 DEGREES TO MATCH THE LOGOTYPE ANGLE.

AGENCY_ PUBLICIS   CLIENT_ RENAULT   WORK_ BRANDING, AD, TYPEFACE

EMBLEM

FOR OVER A CENTURY, RENAULT HAS HAD THE UNIQUE PRIVILEGE OF BEING ASSOCIATED WITH A SIMPLE AND ICONIC SIGN: THE DIAMOND SHAPE. KEEPING IT WAS OBVIOUS: IT HAS SIMPLY BEEN REDESIGNED TO LIVE, FOR AT LEAST ANOTHER HUNDRED YEARS.

NEW WAVE

TODAY, MORE THAN EVER, CARS SHOULD BRING US CLOSER TO WHAT MATTERS. BECAUSE WHEREVER WE ARE ON THIS PLANET, WE ALL WANT TO EXTEND OUR LIVES IN A WAY THAT IS MEANINGFUL AND THAT CONNECTS US TO OUR TOWNS, TO OURSELVES AND TO THE PLANET. FOR RENAULT, THIS MEANS MAKING THE MOST OF WHAT’S CLOSE, BREAKING LIMITS TO CREATE MORE OPPORTUNITIES FOR LIFE AND THE WORLD. THE BRAND AIM TO REPLY ON WHAT WE HAVE CLOSE AT HAND, TALENTS, ICONIC MODELS, COMMUNITITES, INNOVATIONS, RESSOURCES, TO ANSWER THE BIGGEST CHALLENGES THE CAR CATEGORY IS FACING.