THE GRAND ESCAPE
THE FIRST FAIRMONT HOTEL YOU CAN BRING ON A JOURNEY
SINCE THE BEGINNING OF THE LAST CENTURY, FAIRMONT HOTELS BUILT UNIQUE DESTINATIONS IN MARVELOUS PLACES, PROVIDING GRAND EXPERIENCES. IN A WORLD WHERE LIFE IS NOW RUSHED AT ITS MAXIMUM, JOURNEYS ARE INCREASINGLY FOCUSED ON REGAINING FREEDOM AND FEELINGS.
AGENCY_ PUBLICIS CLIENT_ FAIRMONT WORK_ CONCEPTION & AD
THE GRAND ESCAPE
THE GRAND ESCAPE IS A FAIRMONT INVITATION TO DISCOVERY. FOLLOW THE JOURNEY OF 5 COUPLES OF ADVENTURERS ON THEIR QUESTS ON 5 CONTINENTS.
TO HELP THEM REACH THEIR DREAM, 5 VANS DESIGNED TO RECREATE THE ATMOSPHERE OF 5 OF OUR ICONIC HOTELS SO THAT THEY NEVER LEAVE THE FAIRMONT SPIRIT WHEREVER THEY WILL GO. ADD A PINCH OF FAIRMONT SERVICES AND YOU’LL GET THE PERFECT CONTEMPORARY ODYSSEY…
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THE VANS FAIRMONT / BRAZIL
OUR VANS ARE DESIGNED TO RECREATE HOTELS’ ATMOSPHERE FROM CLASSIC STYLE TO GLAMOROUS WORK OF ART. WE ARE FOLLOWING THE PATH OF TWO ADVENTURERS ON THEIR QUEST TO FIND BRAZIL’S MOST RECOGNIZE SURFBOARD SHAPER. A ROUTE STUDDED WITH INSPIRING NATURAL SPOTS AND IMPRESSIVE SURF SESSIONS.
MOODBOARDS
AUTHENTIC, NEVER OSTENTATIOUS YET CHIC WITH WOODY NOTES AND VEGETAL PIECES. THE FAIRMONT BRAZIL VAN OFFERS A TRAVEL IN TIME WHILE ROAMING THE MODERN DAYS BRAZIL. ADD A FAIRMONT SURFBOARD AND YOU HAVE THE PERFECT GEAR TO FEEL THE COUNTRY THE FAIRMONT WAY.
THE TRAVELOGUE – HERO CONTENT
OUR ADVENTURERS JOURNEYS IS OUR HERO CONTENT. ALL THE ASSETS PRODUCED DURING THEIR GRAND ESCAPES WILL ANIMATE OUR SOCIAL MEDIA PAGES. OUR ADVENTURERS WILL CREATE THEIR OWN CONTENT BY DAILY REACTING WITH VLOGS, STORIES, POSTS ETC. #GRANDESCAPEFAIRMONT
THE SERIES / ESCAPE REPORT
5 ESCAPES / 5 EPISODES. TO INCREASE OUR REACH AND AWARENESS WE WILL PRODUCE A SERIES OF 5 ONEIRIC EPISODES, ONE FOR EACH ESCAPE, BROADCASTED ON IGTV & NETFLIX. EACH EPISODES WILL SHOWCASE OUR VAN TRANSFORMATION, OUR TALENTS THINKING ON THE EVENT AND PREPARATIONS AND THE GRAND ESCAPE LIVED BY OUR ADVENTURERS. #GRANDESCAPEFAIRMONT
THE END OF THE ROAD… A NEW SERVICE.
A NEW FAIRMONT SERVICE ? AS FAIRMONT CREATED A NEW PRODUCT AND SERVICE, THEY COULD STAY PERMANENTLY AT OUR GUESTS DISPOSAL.
