Since the beginning of the last century, Fairmont hotels & resorts built unique destinations in marvelous places, providing grand experiences to its guests in haven of peace. In a world where life is now rushed at its maximum, journeys are increasingly focused on regaining freedom and feelings.

Agency: Publicis   Client: Fairmont  Pitch: Sept 2019   Work: Conception & Art Direction

The Grand Escape

The Grand Escape is a Fairmont invitation to discovery. Follow the escape of 5 couples of adventurers on their way to what they cherish the most on 5 continents.

To help them reach their dream, 5 vans designed to recreate the atmosphere of 5 of our iconic hotels so that they never leave the Fairmont spirit wherever they will go. Add a pinch of Fairmont services and you’ll get the perfect contemporary odyssey… We create Fairmont Vans that encapsulate all the atmosphere and design of their original hotels to allow our guests to experience the Fairmont feeling whenever and wherever they want.

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The Vans Fairmont / Brazil

Our Vans will be designed to reproduce their hotels’ atmosphere from classic style to glamorous work of art. We will follow the path of two adventurers on their quest to find Brazil’s most recognize surfboard shaper. A route studded with awe-inspiring natural spots and impressive surf sessions.

Moodboard

Authentic, never ostentatious yet chic with woody notes and vegetal pieces. The Fairmont Brazil Van offers a travel in time while roaming the modern days Brazil. Add a Fairmont surfboard and you have the perfect gear to feel the country the Fairmont way.

The Travelogue – Hero Content

Our adventurers journeys is our Hero Content. All the assets produced during their grand Escapes will animate our Social Media pages. Our adventurers will create their own content by daily reacting with vlogs, stories, posts etc. #GrandEscapeFairmont

The Series / Escape Report

5 Escapes / 5 Episodes. To increase our reach and awareness we will produce a series of 5 oneiric episodes, one for each escape, broadcasted on IGTV & Netflix.
Each episodes will showcase our van transformation, our talents thinking on the event and preparations and the Grand Escape lived by our adventurers. #GrandEscapeFairmont

The end of the road… A new service.

A new Fairmont service ? As fairmont created a new product and service, they could stay permanently at our guests disposal.